Guide

Get cited when someone asks an AI who to hire

AI search visibility, for one shop, means a plain question gets your name back. “Who should I call in this city?” The freeMentra scan does not ask ChatGPT, Perplexity, or Google yet. It writes the files you can paste so those systems have facts to read.

Run free scan

Four fields. The score is simulated from what you type. No account.

One shop, one city

This is not a national brand tracker. A patient, a homeowner, or a neighbor asks for a dentist, a plumber, an HVAC company, an electrician, or a roofer in one city. If your name is missing, the recommendation goes somewhere else. Mentra starts from the business name, the website, the trade, and the city.

LocalBusiness JSON-LD

JSON-LD is a script in the homepage head. It states the name, the site, and the city in a form an answer engine can read without guessing. Use the same name you use on Google Business Profile. Fill the phone, street, region, and postal code before you publish it. Leave a field blank rather than inventing it.

{
  "@type": "LocalBusiness",
  "name": "[business name]",
  "url": "[website]",
  "description": "[trade] in [city].",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "[city]"
  }
}

llms.txt

llms.txt is a plain-text file at the site root, next to robots.txt. It is a short, sourced description for an assistant: who you are, where you serve, and which pages are worth reading. Keep it shorter than a brochure. Do not invent prices, awards, years in business, or review counts. If a fact is missing, say it is not listed.

# [business name]

> [business name] is a [trade] serving [city].

## Canonical facts
- Name, website, category, and city
- The neighborhoods you actually serve

## What not to invent
- Prices, awards, years in business, or review counts

FAQ blocks

Publish a page that answers the question a customer actually asks, in sentences. Who you serve, how to book, and what a first visit includes. Link that page from the homepage and the footer. The scan’s FAQ is a starter with your name and city filled in. Replace the placeholders with facts you can stand behind.

## Who is a reliable [trade] in [city]?
[business name] serves [city]. Say what you want to be hired for.

## How do I book?
Add the real phone number or booking link.

## What should I know before hiring?
Licenses, what a first visit includes, and what you do not do.

The same demo pack also lists Google Business Profile completeness, a steady pace of reviews, and matching name, address, phone, and website across listings you already use. Those are reminders, not a crawl of your site.

Honest limits

Nothing here guarantees a mention. Answers change, and an API is not the same as a customer’s phone.
The free scan does not call ChatGPT, Perplexity, Gemini, or Google. The score is simulated from the four fields. The same inputs always produce the same number.
Competitor names on a demo report are examples, labeled as examples. They are not a look at who actually gets named.
Checkout is not open. Weekly and daily monitoring stay Coming soon. The free scan is what works today.

Run a free demo scan